THE DTC PARTY’S OVER. WHAT HAPPENS NEXT?

Blockbuster’s demise

Some Direct to Consumer (DTCbrands have struggled to square their high production and shipping costs with the average order size of their customers.

Many have successfully lured in a great deal of customers by offering generous coupons and no-questions-asked return policies. However, this often means the company has to eat a not-insubstantial amount of shipping costs.

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