If You Really Want to Be Customer-Centric, Stop Doing What You’re Doing

customer centric

 The business of business,” according to management guru Peter Drucker, “is to create a customer.” Sounds like a no-brainer: Of course the customer should be at the center of any business. Otherwise, well, there wouldn’t be a business in the first place. And yet, it is a banality that needs frequent revisiting.

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